Surviving as a freelance business is tough, especially with all the competition you’ll be facing. This is why building your e-presence is so vital to your survival as a freelancer. At some point, going after clients isn’t going to be enough, you’re going to want clients to come after you. However, this isn’t going to be possible if you can’t be easily found, which is where building your e-presence comes into play. The following are a few of the most important steps you’ll need to take in order to begin establishing and building your presence online:

Set Up Your Website

The website is the foundation for all Internet marketing strategies – and make no mistake about it, you are marketing yourself. You have a service that you offer, which means that even though you are a freelancer, you are also a business. One of the most common misconceptions among freelancers is that you can’t build a good website unless you have thousands of dollars to invest into it. This is simply not true – there are plenty of free website builders out there that you can use, such as Strikingly, Wix or Moonfruit. Wix is a great place to start if you know very little about building a website due to it’s simple, user-friendly interface.

Obtain Your Domain Name

If you have a unique name, then that can function as your domain name if it hasn’t been taken already. However, if it has – or your name is relatively common, then you will want to add a keyword to your name that helps with SEO (search engine optimization). You want your domain name to represent you as well as the service you provide. So if your name is “John Smith,” then might be a good option.

Get Good Hosting

The host is the service that provides you with the space to build your website. There are a number of hosting service types to choose from. If you have thousands of visitors coming in every day, then you’ll want a dedicated server or a VPS. As a small freelance business, you probably aren’t going to have this many visitors any time soon, which means a shared hosting service will suit you fine.

Begin Blogging

The blog is by far the most important component of your website. There are several reasons for this. Posting content to your blog allows you to show off your writing skills as well as provide helpful and relevant information to your visitors. This helps to establish you as an authority, which is vital to creating a positive reputation for yourself and building trust with potential clients. Secondly, if you optimize your content properly and use social media to share it, then you can increase your website’s search engine ranking, thereby exposing your freelancing services to more potential clients.

Provide Live Chat

Adding live chat to your website is a great way to engage with potential clients directly as they visit your website. If they have questions or concerns about your freelancing services, they can get an immediate response through your live chat (as long as you are monitoring your website at the time) instead of shooting off an email. It’s more personal and can be very effective in convincing visitors to become clients.

Freelancing is a tough gig, which is why you need to do everything you can to provide exposure to your freelance business. Use these steps in order to build the presence of your freelance business in order to make it easier for clients to find you.


Melissa Cooper

Melissa Cooper

J. Melissa Cooper is an expert in the human resources field, with over a decade of experience and a Masters of Science in Human Resource Management from New York University, as well as a Senior Professional in Human Resources (SPHR) designation. She started her own business as a one-woman shop in 2009. Five years later she was managing 400 freelancers.

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